I spent over a decade in IT, working my way up the corporate ladder from cubicle to office to open office arrangement… and then decided: “Nah.”
In 2017 I left my comfy, yet-sometimes-soul-crushing corporate job to start a digital media dad brand called The Dad. The success of the brand exceeded my wildest expectations. I loved everything about it. The work, the team, the content, and most of all the community.
In 2022 I decided it was time to move on.
This substack is about memes, parenting, content, digital media, social media marketing, video games, and following your dreams.
📘 That feeling when you quit your dream job
📘 Prologue: Why?
📘🎮 My favorite email of all time
📘 The Dad Story Part 1
📘 The first step to getting good is being embarrassingly bad
📘🎮 The first thing I did after quitting The Dad
📘🎮 The Dad Gaming appreciation post
📘 An existential crisis is the mother of a dramatic career change
📘 Rigid routine and... creativity?
📘 It took me 3 years to get 10k followers
📘 Big changes usually work out better than expected
📘 Time > money (and literally everything else)
📘 The year of Scary Mommy vemes
📘My experience running Scary Mommy's Instagram
📘 The power of a mantra
📘 UNTITLED DAD BRAND CONTENT VISION
📘 The naming of The Dad
📘 Duck on the water
📘 That feeling when some idiot dude crashes a mom writers room
📘 Starting The Dad felt like retirement
📘 #56 on my Bucket List: Have careers in at least 2 completely unrelated fields
📘 Why I love org charts
📘 In Memoriam: The Glad Stork, 2013-2017
📘 Joel and the terrible, no good, very bad first impression
📘 Do work that makes you want to live forever
📘 My anxiety is scheduled on the 12s
📘 Set a goal. Make it simple. Make it measurable. Make it a habit.
📘 I try very hard to make it look like I’m not trying very hard
📘 CONTENT FIRST, growth hacks second
📘 4 memes that had to be removed
📘 Keeping it weird - "Dead Bunny Hopping"
📘 That feeling when you get a bonus for a job well done
📘 The stunning accumulation of "a little bit every day"
📘 Making of "Tag a dad to ruin his day"
📘 The power of video
📘 That feeling when you're suffering from PAR●ENT●ING
📘 Fill your circle of concern with your circle of control
📘 How digital media brands make money
📘 4 memes BANNED from social media
📘 Teamwork makes the memes work
📘 A guy, a guitar, a baby, and a wholesome viral sensation
📘🎮 My favorite email of all time
🎮 One of these things is my next venture...
🎮 UPDATE: What I'm doing next
📘🎮 The first thing I did after quitting The Dad
📘🎮 The Dad Gaming appreciation post
🎮 I am creating a social network for gamers
🎮 More about Channel 3
🎮 Happy Channel 3 Season 1 Launch Day
🎮 The naming of Channel 3
🎮 5 ways to promote your stream on Channel 3
🎮 Using problems to your advantage
🎮 The doubt/confidence metronome
🎮 The magic of casual competitive gaming
🎮 What's happening on Channel 3
🎮 Why a social platform for gamers?
🎮 Channel 3 daily mini-games
(The Dad Story posts are marked with 📘. And Channel 3 posts are marked with 🎮.)
And other nonsense marked with… whatever.
Please join me. It’s gonna be fun.