🎮 Why a social platform for gamers?

Twitter vs. Channel 3: an engagement rate experiment

Before Channel 3 was a usable platform, it only existed in PowerPoint and my dreams.

I spent a ton of time creating slides. An “investor pitch” if you will. Literally 100s of draft slides.

I talked to several potential tech partners to see if I could find a great developer to code it. For many reasons, didn’t find a good fit. So I said “F it, I’ll code it myself.“

And thus, I immediately left PowerPoint for Visual Studio. I’ve been furiously coding ever since.

I love it so much.

But now that many of the “Leap of Faith Assumptions” have been vigorously proven, Channel 3 is ready to scale in a big way. (Mobile app, anyone?)

So alas, back to PowerPoint I go, so I can begin an investor pitch world tour. Coming to a VC near you.

It’s time to concisely tell the value proposition of Channel 3.

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One thing I say a lot is that even with less than 500 registered users on Channel 3, the engagement rate on gaming content is already higher than on any other platform!

Yesterday I put it to the test. I pulled up Twitter in search of gaming content.

First, a couple of back-to-back BOMBSHELLS in my explore page:

Cool. 🙄

Scroll, scroll, scroll. Found one! First gaming tweet I saw was absolutely perfect.

Chris Bergman is head of a Cincinnati-based gaming studio called Gylee Games. He has 5,228 followers on Twitter. (I also retweeted it to my rabidly LOYAL fanbase of 1,446.)

I wasn’t even sure if this would work how I wanted, but I duplicated his tweet on Channel 3.

GASP. Plagiarism! Sorry Chris.

By the numbers

Twitter

300,000,000 registered users
5,228 followers for tweet author
Has a mobile app!
~$6,000,000,000 annual operating budget
Thousands of employees
12 interactions

Channel 3

472 registered users
469 followers for post author
No mobile app (YET)
Coded by just one guy, trying his best
30 interactions

MORE THAN 200% ABSOLUTE ENGAGEMENT.

If we look at engagement as a percentage of followers. Twitter is 0.22% ((1+10)/5000).

Channel 3 is 6.39% ((2+7+21)/469).

Or 30x higher engagement rate.

And while I do love PowerPoint; I love Excel even more.

Not only that, but passionate, authentic response from fellow gamers. I honestly didn’t expect this at all but it spawned custom memes. 🤣

(That was from the official @memes account but I didn’t make it. It was created by meme king Dan Tucker.)

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Maybe that’s a silly example.

So here’s a very promotional example for a pro esports team here in Cincinnati. (Check em out!)

Retweeted by the pro players themselves too!

K let’s look at the same post on Channel 3…

Channel 3 topped that one too in absolute engagement. And Cincinnati Fear has only 23 followers on Channel 3 (so far). So engagement rate is astronomical.

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Traditional social platforms are oversaturated. Lots of gamers use social platforms for pretty much only gaming content, but they’re not optimized for that.

Channel 3 does lots more than posts (tweets). We have game reviews, lists, quests, challenges, events, and more. (Daily trivia mini-games coming soon 👀.)

But if it helps to simplify, think of Channel 3 as Twitter for gamers.

The engagement rate for gaming content is WAYYYY higher.

Will it scale with 1,000, 100,000, 1,000,000 users?

I intend to find out.